The Benjamin Family Social Media Fellowship 2019-20 Application 

The Benjamin Family Social Media Fellowship is awarded to excellent students who are actively pursuing careers in digital marketing, and open to all Providence College students (though most applicable majors would include marketing, management, math, finance, accounting, English, and art). Those selected for this honor will receive extensive training and opportunities to plan and implement actual social media campaigns through the Providence College School of Business (PCSB) social media accounts. Extensive networking, culminating in a trip to visit leading social media companies and organizations, will be an essential and valuable component of the program. Those who successfully complete the program will be honored by the PCSB and receive a stipend.

The Social Media Fellowship strives to meet the following goals:
  • Communicate PCSB experience and brand values through social media to its stakeholders, including current students, employees of PCSB, alumni, parents, & potential students.
  • Develop more awareness of events, course requirements, programs, deadlines, and business news by increasing traffic to the PCSB website.
  • Enhance the sense of community of PCSB stakeholders through social media engagement.
In order to meet these goals, the fellowship students will be in charge of managing the PCSB Facebook, Twitter, Instagram, and LinkedIn accounts. The team will also create regular blogs and videos, meeting on a weekly basis to strategize social media content and goals.

This fellowship is a 10-hour/week commitment for the Fall and Spring semesters. Training for the fellowship will begin one week prior to the start of the semester. You will not be considered for the fellowship if you plan to study abroad. 

Benefits include but are not limited to:
  • An opportunity to represent Providence College & the Providence College School of Business
  • A one night paid trip to New York to visit the digital marketing offices (past trips have included Google, Facebook, Twitter, and UnTuckit)
  • A $500 stipend (Modifications will be applied as necessary for students in the federal work study program)
  • A certificate presented at the PCSB Awards Ceremony
  • One-of-a-kind hands-on learning experience
The deadline to submit your application is Friday, February 22. You will not be considered for the fellowship if you are planning to study abroad.  Please contact Liz Kay for any questions you may have at lkay@providence.edu. Also note that there is an optional, though recommended, video component to this application as well, where you can share at least one campaign idea you have for the PCSB.

Please tell us about yourself:





The Benjamin Family Social Media Fellowship Roles
The various roles of the social media fellowship include Manager, Community Manager, Analyst, Editor, and Brand Journalist. Each role is also responsible for producing social media content. Below is a description of what responsibilities are unique to each role for the 2019-20 fellowship:

Manager
-Forming and communicating responsibilities to team members
-Working closely with analysts to set and modify goals and set specific strategy
-Scheduling and managing meetings, and setting agendas
-Monitoring online competitors' presence and perception
-Conducts ongoing peer reviews
-Managing processes, recruitment, and training of social media fellows for the year
-Communicating PCSB status, results, and learning to advisors, social media members, and Providence College Marketing and Communication Office
-Responsible for internal and external presentations

Community Manager
-Preparing hashtag strategies and individual @reply strategies
-Interacting with stakeholders in real time on various web platforms
-Participating in online conversations
-Lead on creating stories on Instagram
-Monitoring online conversation for stories and trends that have reached a tipping point and are relevant to the brand's audience
-Working on campus activation to engage the community
-Creating marketing personas

Analyst
-Measuring goals
-Translating anecdotal or qualitative data into recommendations and plans for revising social media campaigns
-Reporting on effectiveness of campaigns in an effort to maximize results

Editor
‚Äč-Chief editor of content submitted by contributors
-Conducting keyword research
-Actively logging and organizing a queue of ready-to-go blog posts
-Outreach to PC audience to form stories, including conducting interviews
-Ensuring that social media activities align with the brand story, voice and goals

Brand Journalist
-Taking and editing photos
-Creating digital graphics and videos
-Archiving graphic materials in the School's online database
-Lead on updating graphic content and placeholder updates on all platforms

Please rank the following in the order of the preferred position you would like to apply for (1 represents the most preferred role, 5 represents the least preferred role). Please note that all roles are responsible for producing content, which includes tweets, blogs, posts, images, and videos. 











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Optional (Recommended) Video

While not mandatory, completing this section will greatly improve your chances to stand out in our fellowship applications. We want to make sure you have the opportunity to share with us via video along with on paper (or, rather, on computer screen) so we can get to know you better.

Please record a video of yourself with a brief introduction of who you are and also share at least one new campaign idea for the PCSB. You can upload it below, or upload it as an unlisted video to YouTube or another video-uploading channel and share the URL with us.




Thank you for your interest in the fellowship! Again, the deadline to submit your application is Friday, February 22. You will not be considered for the fellowship if you are planning to study abroad.  Please contact Liz Kay for any questions you may have at lkay@providence.edu. You will hear about the status of your application by March.